变革很多时候都起源于对现况的不满。
在撞意啤酒的世界中,有很多酿酒师都是因为同一个原因开始自酿,然后把小小的自酿发扬光大到很多不同城市去。
这期说的是两个男人+一只狗的故事。
尽管很多人对“酿狗”(BREWDOG)有各种不同看法,有一个情况是不容置疑的,那就是他们不按牌理出招的方式很大程度上掀起了英国本土撞意啤酒界的变革。
熟悉'酿狗“故事的会知道这期说的其实都是一些”陈年旧事”,不过,作为了解一个品牌的起点,“温故知新”一下也不错。
下期有跟“酿狗”灵魂人物之一JAMES WATT的简短聊天记。
This is the story of 2 guys & a dog.
Changes usually occur due to dissatisfaction with the "current" state of affairs(or the lack of it), that's how many brewers started, and some went on to supply beers to different cities in different continents.
To some people, Brewdog is a name synonymous with controversial issues, but say what you like about the 2 guys who started and kept rolling the brand to world stage, the emergence of Brewdog and their unorthodox way of dealing with some traditional issues did brought big changes to UK craft brew scene....
here's some QUOTES from the weekly column :-
THESE were some labels associated with them:-
1) born TV personalities( high profile, never afraid of being under the spotlight...)
2)the bad boys that don't give a damn about tradition( that they would challenge restrictions, rules, tradition with whatever ways they could..)
3)publicity "stuntmen"(the relentless chase of creating the world's strongest/highest abv beer)
4) the hands that changed the 300 years old law( the world smallest protest with dwarf that brought in the new measurement of 2/3pint)
5) the guys who injected new life into the very dull UK beer scene( not just the sarcastic ways of blowing factory beers up the sky or using as bowling pins--the more important part is the beers brewed)
6)the kids who stand up to giant(the Diageo case where an already decided awards was given to someone else is well documented..)
"from the first big contract they secured with a supermarket chain where beers were filled by hands to the recent spanking new brewery---Brewdog has become a success story with beers available in many different cities around the world...."
"James & Martin--are they just bad boys who disregard and challenge & break traditions, set rules OR guys who are good at marketing & publicity?---i would say more the latter)
NEXT WEEK---chit chat with JAMES WATT
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Sunday, July 27, 2014
Sunday, July 20, 2014
WEEK 16--BEERFEST 2014---some BEERS
三四天时间,400多种不同啤酒,扣除大厂啤酒,只是撞意啤酒也至少有一半以上不同类别选择,怎么喝才是?
这是在啤酒节面对的“幸福烦恼”。
三天下来,个人经验总结,喝的太少,完全不能全面客观的说喝过什么,有好多没提到的品牌啤酒都没喝到,与其说是今年新加坡啤酒节的啤酒介绍,更像是个人非常小量尝味报告。
明年啤酒节是不是应该要改变方式多点尝试小品牌,不那么盛名牌子啤酒?
This week we talk about some beers tasted during the 3 days at Beerfest Asia 2014. The beers mentioned in the weekly column were very much basing on personal taste.
这是在啤酒节面对的“幸福烦恼”。
三天下来,个人经验总结,喝的太少,完全不能全面客观的说喝过什么,有好多没提到的品牌啤酒都没喝到,与其说是今年新加坡啤酒节的啤酒介绍,更像是个人非常小量尝味报告。
明年啤酒节是不是应该要改变方式多点尝试小品牌,不那么盛名牌子啤酒?
This week we talk about some beers tasted during the 3 days at Beerfest Asia 2014. The beers mentioned in the weekly column were very much basing on personal taste.
The list is not a true reflection of the number of good beers available during the Beerfest as there were many other brewers beers that I did not mentioned nor tasted during the short 3 days period.
As per what's published in the weekly column, here's some of the beers tasted and mentioned:-
QOUTES:-
"Due to limited personal capacity, some beers that are available in KL from time to time, such as Hitachino Nest(Japan), Brewdog, Harviestoun(Scotland),Nogne(Norway), Mikkeller(Denmark), Rouge, Victory, Anderson Valley( USA) were deliberately skipped"
"De Molen(Holland) is a bit hard to come by here in KL, was a pleasant surprise to find "hell & damnation" on tap---as well Blossom from TO OL(Denmark)---and low abv( 5.4%) "Punchline porter" from Magic Rock( UK).."
"Stone will be available in KL soon, selectively tasted "Smoked porter with chipotle peppers" and "oaked arrogant bastard ale"
"Deschutes beers been made available here in KL, but not this limited edition "Mirror Mirror" barley wine---had a small sip courtesy of someone else's bottle( thanks bro)---to new friends who just started drinking craft---"handle with care" when faced with a barley wine though...."
"Lagunitas--lovely session beers---"Daytime" & "A little sumpin' sumpin'"----as for the newly introduced Heretic also from the US, tasted 2 porter---"Chocolate Hazelnut" & "Shallow Grave"--nice ones"
"it's been a long time coming that UK beers has got a reputation of being kind of dull--but this Beerfest showcase some interesting new brews from the UK...."
"Buxton's "Imperial Black Ipa" is very much comparable to the US brew's reputation of "heavy handed when using hops" , while the golden color "Axe Edge" ipa is plesant.."
"Beavertown---a bit of interesting back ground for rock music lovers---as the master brewer Logan Plant is celebrity in the UK with a even bigger name father( if you know LED ZEPPELIN--you would know who Robert Plant is)--as for the beers--"Gamma Ray" is a nice pale ale---the collaboration fruit beer"Rubus Maximus" with WILD BEER( also another new UK brew brand) is sour and refreshing,..."
NEXT WEEK--The story of 2 guys & a Dog.....
Saturday, July 12, 2014
WEEK 15--BEERFEST ASIA 2014--WALK ABOUT
啤酒节是本地欠缺的活动。特别是以撞意啤酒为主的。
所以去了新加坡看看每年都举行的啤酒节。
新加坡啤酒节也有大厂啤酒,威士忌等等其他类别参与,不过,撞意啤酒占据了重要比例,也有很多人是冲着有什么新的,平时少见的CRAFT BEER而来,是可喜现象。
啤酒节当然是大卖场,也是大派对,个人觉得唯一问题是,三天时间说多不多,然而等待赏味的啤酒确实很多,就算个人喜好扣除一半以上,还是有至少几十种不同类别啤酒等着。
下篇会根据个人口味,说说三天内喝到什么比较有印象的啤酒。
This week is a very brief walk about, some observations about the recently concluded BEERFEST ASIA 2014.
Spending 3 days in a beerfest with more than 400 different kind of beers is hardly enough time to sample much of what's on offer.
Quotes:-
"drinking nice beers with plastic cup is hardly ideal..in a way not SHIOK(fun) at all---but considering the number of people visiting, it is still acceptable."
"though most craft beers were selling for Sing dollar 10-15 per glass, in some cases cost even more, there were still many takers..."
"many who help out at the craft beer booth are basically friends of the owner---they pay to drink on normal day--and work for free for maybe up to 8-9 hours each day during beerfest---this is the beauty of craft beer spirit."
"a daily scene--- he or she will be holding a cup full of beer--and then share it with friend/friends---people are literally "kissing"with the same cup of beer--but they just don't mind at all--craft beer is about sharing---because there's too many good beers out there to share..."
"there's many pretty girls representing big name factory beers or hard liquor brands roaming around the venue, trying to promote their line of products...but whenever the girls approach a table full of craft beer drinkers---the "reverse promotion" started....craft drinkers would be asking the promoters to try out craft....."
*the above photo is courtesy of Sharon Chan---whose name was accidentally left out, instead credited with another photo provider's name on the newspaper column print version.
NEXT WEEK---beers tasted during the fest.
所以去了新加坡看看每年都举行的啤酒节。
新加坡啤酒节也有大厂啤酒,威士忌等等其他类别参与,不过,撞意啤酒占据了重要比例,也有很多人是冲着有什么新的,平时少见的CRAFT BEER而来,是可喜现象。
啤酒节当然是大卖场,也是大派对,个人觉得唯一问题是,三天时间说多不多,然而等待赏味的啤酒确实很多,就算个人喜好扣除一半以上,还是有至少几十种不同类别啤酒等着。
下篇会根据个人口味,说说三天内喝到什么比较有印象的啤酒。
This week is a very brief walk about, some observations about the recently concluded BEERFEST ASIA 2014.
Spending 3 days in a beerfest with more than 400 different kind of beers is hardly enough time to sample much of what's on offer.
Quotes:-
"drinking nice beers with plastic cup is hardly ideal..in a way not SHIOK(fun) at all---but considering the number of people visiting, it is still acceptable."
"though most craft beers were selling for Sing dollar 10-15 per glass, in some cases cost even more, there were still many takers..."
"many who help out at the craft beer booth are basically friends of the owner---they pay to drink on normal day--and work for free for maybe up to 8-9 hours each day during beerfest---this is the beauty of craft beer spirit."
"a daily scene--- he or she will be holding a cup full of beer--and then share it with friend/friends---people are literally "kissing"with the same cup of beer--but they just don't mind at all--craft beer is about sharing---because there's too many good beers out there to share..."
"there's many pretty girls representing big name factory beers or hard liquor brands roaming around the venue, trying to promote their line of products...but whenever the girls approach a table full of craft beer drinkers---the "reverse promotion" started....craft drinkers would be asking the promoters to try out craft....."
*the above photo is courtesy of Sharon Chan---whose name was accidentally left out, instead credited with another photo provider's name on the newspaper column print version.
NEXT WEEK---beers tasted during the fest.
Sunday, July 6, 2014
WEEK 14--chit chat with TOBIAS--TO OL(PART 2/2)
单单TO OL 来说,目前上了啤酒泵的是低酒精度淡啤HOP LOVE PILS。
上星期和TOBIAS聊了一些啤酒事,这期继续。。
This past few days and coming 1-2 week should be very good if you happened to be in KL and love beers from the Northern Europe--namely TO OL, MIKKELLER, NOGNE, AMAGER...there are some nice beers from these guys currently available here either on tap or in bottles ...
in the case of TO OL, the one currently on tap is HOP LOVE PILS.
we continue with last week's chit chat with TOBIAS:-
Q:-Do you like ASIAN food( fruits/local beverages included)?
TOBIAS:-We love Chinese dim sum fast food. We love
everything fermented or aged food products, including beverages and food. We
love most of the Asian cuisine as a whole. I think our IPA's and sessions beers
are well suited for this fresh, honest kitchen.
Q:-Craft beer scene in ASIA as a whole is still very much lagging behind Europe/US market...anything you noticed that you would like to share with us?
TOBIAS:-I think the amount of passion is a big difference. Since the craft beer scene is so small in Asia, the people who are working with it now are really dedicated and first movers. I like to be in an environment where everything is new and inspiring.
Q:-Your beers are available here as well as other Asia cities, any words/message to drinkers who love your beers?
TOBIAS:-Well, a big thank you for supporting us and making our dream come true. I can guarantee them, that if you continue supporting Danish Craft beer like To Øl, Mikkeller or Amager, we will continue to make interesting beers for you!
Q:-To someone who is drinking craft for the very first time, what would be your "advise"?
TOBIAS:-That they should be open minded and forget everything they know about beer, because it's probably a standard lager which is their comparison. If you stay open minded, most craft beer should be just fine. But if you expect a lager while drinking a black ipa or something else, you would get disappointed.
Q:-To someone who is reluctant to try craft beer?
TOBIAS:-Try it out! nothing happens if you don't try it. And nothing bad happens if you try it, worst case is that you don't like the beer. Well, then try another craft beer and see if it suits you!
Q:-Travelling to beer festivals, business trip or even just pure chill out trip, does it inspire you in any way?
TOBIAS;-: I think as a gypsy brewer, we need to travel
and meet new people to get inspired about what's going on in the craft beer
world. I we only stayed at home, we would never know what's going on in the big
world and so we seek out a lot of new inspiration from other
countries/breweries.
TOBIAS:-After got a basic grasp of legislation, accounting and food regulations, it has been pretty easy. I like that in the craft beer community, most people started out as amateurs, home brewers or beer geeks. So we are all sort of in the same boat.
Q:-between a "crazy beer" & something more easily accepted by majority, which would be your choice of brew?
TOBIAS;-We still make beers that me and Tore like to drink ourselves. That's the centerpiece of our brewery. We don't brew for market shares or what's "hot" for the moment. So, depending on our mood, it can be a crazy beer or a session, balance beer.