In the world of craft beer---with so many choices of different beer styles/different brew from thousands of breweries--- One question some newbie always have is--how to decide on a particular beer over the others?
To arrive on that choice---different people have different ideas--but who has got the final say on which beer to drink?
The World Wide Web has got all sorts of info--obviously there's many many beer related web/blog/apps...
There's the PRO level website such as Brewers Association, or say BJCP(Beer Judge Certification Program) among others...
And of course there's many other PRO-Amateur sites/blog/apps promoting craft beer---of all these, probably Ratebeer, Beer Advocate & Untappd are the most commonly used.
网络世界有很多Craft Beer相关质料可供参考，包括像是BJCP（啤酒专业评级课程）或BREWERS ASSOCIATION（美国酿酒师协会）倡导啤酒专业级别资讯网站，又或是集合专业和业余爱好者的各类啤酒网站/部落客/手机应用程式等。
这当中较多啤迷接受使用的就有Ratebeer, Beer Advocate 和 Untappd 等三个评酒相关媒介，都有为不同类别啤酒列出基本资讯，也为不同啤酒打分，甚至衍生出类似排行榜东西，比如Ratebeer 就有年度100大，不同啤酒类别最佳50大，最佳酿坊等各类评级。
All 3 mentioned above do list out basic info of a beer such as beer style/brewer's note and so on--but most users would inevitably check on RATING of a particular beer--in another words--check on others opinion--either as reference or simply as deciding factor.
While the info listed on all 3 mentioned above does in some way help newbie/not so new drinkers understand the basic style/taste of a particular beer (they yet to taste)---the Rating part is very much debatable since it's combination of various drinkers opinion--i mean--no matter how detail the tasting note might be--or how PRO the rating was given--one still need to drink a beer personally to understand a beer--no rating/words/descriptions can replace the real taste of beer in mouth.
Hence the question of basing a decision purely or largely on Rating--for examples--Ratebeer TOP 50--a beer is listed as one of the best 50 in the world--so naturally it must be damn good--but the problem is--everyone react to taste profile differently--a TOP 50 beer is NO GUARANTEE to your palate enjoyment--good it might be--you might not like how the beer taste.
The perils of believing too much in Rating/Hype of a certain beer on social media is that one might fall into the " I ONLY DRINK HIGHLY RATED BEER" trap--while missing out on lesser known/not highly rated(yet) good beers.
AS for people who are into "blindly chasing big/hyped beer"at whatever asking prices--it's time to wake up--craft beer should never go down the whisky/wine sky high reselling/profiteering path.
Most newbie would have been either advised by a craft beer bar/bottle shop owner/beer server or a more "senior" drinker during the early stage of trying out craft beer.
It's quite a crucial stage where who you meet--what advise given would affect the perception of newbie about craft beer initially. Some newbie would flourish with the right advise/meeting the right people--while some might just run off having been given the wrong beer/wrong advise.
新朋友开始接触Craft Beer时，除开少数自己比较用心研究的，一般都依靠店长，店员或较资深饮客推荐，这阶段，视乎遇到什么人介绍什么啤酒，有时新人会受益不浅，也有新人因为初体验感觉不佳，就此对Craft Beer持有成见或敬而远之。
Those who are still very much into MACRO BEER--many people would say it's who you drink with that matters--what's in the glass is Not important--being with friends/ at a happening place would make any beverages taste better.
There's no denying the importance of good company and the right place to drink--but what those 2 factors would just make bad beer slightly more bearable--HOWEVER a bad beer is still a bad beer--it wont suddenly taste fantastic just because you're in good company.
Next time when you had a bad craft beer recommended by someone--or have to drink crappy MACRO because of friends--it's all good--it would only serve to make you appreciate more when you drink a beer that hits all the right notes with your palate.
Beer is a matter of personal taste.
That's quite true and quite often heard.
The thing is --over emphasizing about beer must be suited to own palate can be a hindrance--if one is more serious about exploring varieties of beer styles. It's kinda like "Picky Eating"--preferring to eat only a certain/few types of food--while NOT touching any other types--in craft beer--that could means only drinking 2 or 3 different beer styles even after a few years of discovering craft.
That's certainly not ideal for palate training--anyone intending on discovering the kaleidoscope of craft world--need to drink out of comfort zone--try something never had before--try something maybe of taste profile which you don't like that much in food form.
Next time when you wanted to reject a beer you never had before because it's "NOT my favourite style/taste profile"--think again--that unfamiliarity could just be the few stepping stones you need to get to the next level of palate training.
SO WHO'S GOT THE FINAL SAY?
just like many things in life--be it the WWW--what OTHERS SAY or what "ME" say--there's useful info as well as rubbish all over --you just need to pick the brain/pick out the useful ones from all and decide for yourself.