Sunday, June 25, 2017


在亚洲,绝大多数人不知道CRAFT BEER是什么,这是些在专卖吧/瓶子店或CRAFT相关社交媒体看到听到的情节。
Observing reactions from people who have not heard of craft beer or newly into trying some craft can be amusing at times--here's some FREQUENTLY UTTERED sentences/comments seen/heard on a daily basis either at craft beer bar/bottle shop or craft-related social media here in ASIA:-
1) Do you have something similar to XX brand(of MACRO BEER)?
This is quite a daily occurrences at any craft beer bar/bottle shop--somehow someone would just pop that question---which effectively saying "Don't give me anything strange or unfamiliar-- i want my familiar MACRO tasting BEER".
It's human nature to resist change --or it takes time to step out of comfort zone/accept new things--but hey--this is just beer( or maybe mead)--and it's so much more fun and delicious than your average BEER--there's no need to feel threatened or fear.
IN FACT--walking into a craft beer bar or bottle shop and asking for "something which taste like a MACRO BEER" is just like walking into a fresh fruits juices bar and keep asking if you could buy a factory made can/bottle of juice from the super market--it's obviously a scene of being at the right place but asking the wrong question.....
2) Give me the BEST beer/most Delicious beer
It's a common scene where someone walk into a restaurant and asked "what's the best dishes/ what's the most delicious food?" here in ASIA.
However--trying to apply the same logic when in a craft beer bar/bottle shop would not work--because with that many varieties of beer styles/taste profile--who is to say which beer is the BEST of the lot?
OK--there's so called top 100- top whatever chart listed out there on social media by beer rating websites-apps-magazines-experts and so on--if you a firm believer of others opinions about where a certain beer would place in a "top xx/xxx chart" then so be it--but the truth is--no one knows for sure which is the BEST beer.
Let's micro zoom a little here--on what might influence one's judgement about how a beer taste( to decide if it's a good one at that time of drinking)---let's take out the issue of whether it's good or bad brew--also take out the issue of how the beer might be handled logistic wise--let's just say it's a beer in good condition to drink--what might influence one's judgement about a certain beer is still quite a few:-
A) what are you looking for? or even crave for? a light beer? a heavier one? sweet one? bitter one? sour one?  
B) physical condition at time of drinking--fresh palate? tired already?
C) personal preference on beer taste profile influenced by food/fruits preferences..
Just imagine this scenario--you walk into a fruits stall full of all kinds of fruits--and you ask " which is the BEST?"--how to even compare apples with oranges? and while there's this saying that DURIAN( in particular the Malaysia species) is the KING of Fruits--how many of you out there would agree in unison?
3) This beer is so expensive/ so cheap
Let's agree on 1 thing first--that everyone view prices/value for money ( or not) very differently.
In ASIA--different major cities would have different taxes/policies in place by respective governments concerning alcoholic beverages including craft beer/mead --and the different ways of beers/mead being imported(officially sourced or grey imports)--hence it's obvious prices of same beer/mead from same brewery/meadery can have price differences.
BUT--even if there's no price differences caused by those mentioned above--assuming prices stays the same from Tokyo/Seoul to Beijing/Shanghai to Hong Kong/Taipei to Bangkok/KL/SG---THE FACT is there would always be some geeks who are willing to pay over the odds( say USD100 or above) just to secure some rare/hyped/hard to come by beers from US/Europe---while there would also be a bunch of people thinking to pay a few bucks more for a certain craft beer is just expensive/ not justifiable.....
The fact is--there's no need to think you have gotten a bargain by picking up some super cheap beers in a supermarket or such because unless you have checked the expiry dates/bottling/canning date/storage condition--you would not know if the beers still worth that few bucks you have just "gained"/spent.
As for geeks who chases after rare/hyped/hard to come by beers--the true value of that bottle is still about how it taste--it's not something to brag about or showcase as a shinny trophy.
4) Give me the STRONGEST tasting/ Highest ABV beer
Anyone asking for this would probably due to :-
A) thinking that the higher the ABV--the stronger a beer would be in taste profile--which obviously is wrong/misguided perception--the truth is some badly brewed beer can taste full of alcohol even at 4 or 5 % ABV--while some well made beers/mead can taste so "harmlessly smooth" at well over 10% or 20% ABV.
B) been watching too many badly made movies/drama series thinking that drinking beer is just to get DRUNK.( wake up--it's not cool)

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