To a large extent--in Asia it's not surprising that mere mentioning of the word "alcoholic beverages" would trigger images of drunken loud/rowdy crowd--and that would extend to imaginary images of a beerfest generally to people who can't differentiate what is binge drinking and what is tasting/savoring/enjoying.
Generally speaking most people in Asia would have heard of Oktoberfest--along with images of large beer mug filled with seemingly endless volume of beers---that's quite typically the perception of the general public when the word beerfest is mentioned---of course they won't think or know that there can be really huge different levels of beerfest--depending on the intention/objectives of the organizer.
In Asia--most of the beerfest is either organized/run by event organizer who aim to sell space/booth or importers/local breweries keen to promote their brands( be it MACRO or craft) to a larger audience--while everyone need to sell more for business sake--there can be a different pertaining to how a beerfest is organized/run--there are fest which aim to only sell and sell--there's also fest which aim to spread out the craft cultures....
While generally going to a beerfest is seen as a good day to get slammed--drink to the ground--it really does not have to go that direction, beerfest can be quite an enjoyable affair if one take it nice and slow regardless if you are going for the very first time or been there and always end up face down on the ground....
here's a few simple tips that would help one to enjoy a beerfest better:-
1) DON'T ever go in EMPTY STOMACH
Quite some people thought it's really natural/ok to go into a beerfest and starts enjoying some food & beer at the same time--meaning no food consumed PRIOR going into a beerfest--though it seems innocuous --the reality is that the body system will definitely go under attack by alcohol influences while the food is waiting to get digested.
Unless you plan to make a mockery of the meaning of enjoying one self at a beerfest--you would not want to do this--ever.
2) less is MORE
Forget about the photos/video/images you have seen about that event in Munich--beerfest does not have to be only about drinking in huge beer mug or drink yourself to death---while it is true that generally all beerfest in ASIA is selling beer in a rather big serving-it does not mean you have to finish the beer all by yourself--you can always share with friends--just drink say 25-150ml of a particular beer and move onto other beers since a beerfest would have atleast tens of hundreds of different beers to choose from--if you really like a particular beer you can go slow and finish it--if a particular beer taste awful/not your liking--you could try ask if your friends/ or new found stranger friends wanted to try and share it--otherwise just leave it/pour it....
The key is--beerfest can be like a larger scale tasting session--with different choices to pick--why not just drink/sip in small volume, that way you could try a lot more different styles/brands of beers and enjoy/savour each taste profile better.
2) 少即是多 (Less is More)
3) Get "time out"--go for intervals
Going to a beerfest can be like playing a ball game--you do need to take a break in between drinking--drink some water/eat some food/ go for coffee if that's your thing--it is true everyone has got different level of alcohol tolerance--but it's always good to take a short interval--let the palate/body system freshen up a little before continuing.
The craft culture/ craft beer movement in Asia is still in early developing stage--while various beerfest is happening more often in and around different cities in Asia--the majority drinkers are still very much influenced by the binge-drinking culture--that beerfest is about price factor/value for money/drink til you drop kinda perception--which of course can be avoided if more people starts to realize that just like there are awesome beer and really bad beer, a beerfest can also go that direction of making a different.
YES--it's completely unfair/incomparable to mention about the level of #MBCC #CBC has set for a beerfest to what Asia can envisage to achieve---it can be a sky high benchmark Asia beerfest can look up to and see what mini version can be done here in ASIA--in simple word--a day when you announce a beerfest which would only serve between 25-100ml per pour and people who paid for the beerfest ticket wold have to line up for 1 small keg of each beer and won't question "why so little/why so expensive/why so stupid to have only 1 keg why can't be 10 keg of the same"?
That would be the ultimate challenges for beerfest in and around Asia --though i honestly don't think there would be many out there who would share that thought or agree with.