The assumption is all non-craft drinkers knows what BEER is---taking it all in basing on face value of that word and what it represent--yellow fizzy alcoholic piss.
While having that casual chat--the thought of breaking up the word B.E.E.R just pop up, though it can be anything/ much more than what's interpreted here--for examples the word B can be BEST or BULLSHIT depending on individual interpretation.
B for BREW
sometimes it can be a little hard/complicated to try the technical way of explaining to non-craft drinkers why craft beer, what so unique ?
the simple way is perhaps to focus on the BREW itself--it's kinda like cooking, first and foremost, what ingredients one uses would have big influence on the flavours of the finished product---and then you need the right process/skills/time factor.... so on.
and the fun part about craft beer is that NOT EVERY beer is of the same level/standards/deliciousness---it's all down to how or what the brewers/mead makers wanted a particular beer(or mead) brewed/become.
the uniqueness of craft beer?choices galore aside, it's all about finding different taste profile, characteristic. and sometimes awesomeness of a BREW.
B for BAD
yup-- craft beer can be bad, as in badly made.
again--it can be like cooking--we all know even with the same recipe, same ingredients, when different people cooked, the result can be hugely different---same goes for beer brewing/mead making.
the fact that craft beer is after all still a business means that we would see some half-baked brewers selling their beers under that same( same same but VERY different) label of craft beer---these brewers should be given a nice tick-off, go back to basics, learn how to brew better brew/think properly what the hell they want to achieve in taste profile before throwing half-baked brews into the market.
*personally---any brew which is remotely/slightly better than commercial lagers DO NOT count as craft beer --and if your brew is even worse than a cold pint of big factory brew--then you should look elsewhere, stop trying to sell your brew under the disguise of craft beer/craft mead.
虽然理论上craft beer应该是好喝美味啤酒代名词，实际上，不是所有啤酒都在同一个水平上，酿出难喝啤酒又敢拿出来卖的所谓craft beer并不少。
B for BETTER
YES--while there's some really bad ones, there's also plentiful really nice/awesome brews out there--you just need to keep looking out/try out different brews, open up your eyes/palate/senses, the world of craft beer/craft mead is wide, and thank goodness there's better ones to look forward to than just sticking around drinking shitty ones--the choice is yours really.
E for EXPECTATION
in some ways--drinking craft beer can be like a curiosity process--from hearing about certain brew--to wanting to have a taste--to finally have a sip or two--its all about finding out what a brew taste like--is it within expectation/ is it under or beyond?
and if one were to look at why some people trade beers/mead internationally--why some people willing to pay much higher secondary prices for certain brews--it's all about expectations isn't it?
E for EXPANDABLE
to GEEKS, craft beer drinking is kinda like foodie seeking out for nice food--it's all about satisfying the urge for deliciousness--and that's also about expanding one's palate appreciation level--not keeping to just 1,2,3 same taste profile all the time but trying to savour different taste profile craft brews can bring--and that's really the fun some drinkers are missing, either for lack of curiosity or pure self-restricting(in trying new/unfamiliar taste profile)--and that's quite a shame.
E for EXAGGERATION
craft beer at times can be a little bit similar to vanity fair/fashion items---there would always be some brands/breweries which are in vogue/in trend--and that would inevitably means demands chasing often limited supply--it's like everybody wanted a piece of that brand/breweries--it's not wrong--but can be a little tiring at times just looking at the hooohaaahh on social media.
*if you are a NEWBIE--don't take it all in of what at times a bar or a bottle shop tells you about certain brands/brews they are carrying or they DON'T carry--it could all be business interest infused exaggerations--good or bad you have to digest and decide for yourself.
R for REVISIT
you might find a beer so awesome you keep telling people even after 3 or 4 or 5 years you last had one--it could still taste awesome, or perhaps not--same goes for a beer you last had years ago which you thought was plain awful---but maybe it was because you could not understand or handle that one at those time?
it's always good to revisit beers you had few years ago--regardless if you thought it was the best or worse beer of your life( ok--i'm not gonna revisit any BIG factory commercial lager anytime sooner nor later)---the thing is--by drinking more different styles of brew, and learning to appreciate, one's palate appreciation level would change for the better--so it's good to revisit certain "old" beers to see if the judgement at that time was correct/any changes of opinion.
R for REJECT
this is quite simple--the truth is--world of craft beer is like a big blue ocean--it's so vast with so many different choices--so why limit yourself to drinking only the same old same old all the time? the "joke"is that no matter if you drink an awesome/delicious brew or plain boring commercial lager--it's the same--your body system still needs to work out since there's alcohol to be cleansed--if so why bother drinking bad ones/below average ones/ so so ones--when you have the choice of selecting a really good brew/awesome ones?