Monday, June 8, 2015

WEEK 52---the small matters of CBC 2015

This week's column is very much like an intro to CBC for general readers---about what the fest( or fuss?) is all about....why geeks fly all the way from far and wide to attend.... 

之前有幸出席了在哥本哈根举行的CBC 2015--这期专栏很浅白说下这次啤酒庆典的几件小事。。。
就像电影,音乐或美食那样,撞意啤酒在不同城市每年也有各种庆典。
各大小庆典中,有些啤酒庆典是啤迷想出席却未必一定能的。

比如说,很多啤迷心目中的两大CRAFT啤庆典,其一是历史悠久,每年在美国科罗拉多州丹佛市举行的THE GREAT AMERICAN FESTIVAL,或简称GABF,这是美国撞意啤酒大聚会。另一是近年才开始,由丹麦名牌MIKKELLER主办,每年4月底5月初在哥本哈根举行的COPENHAGEN BEER CELEBRATION(简称CBC),跟GABF不同,虽然规模小,汇聚的是世界各地包括欧美,南美洲,亚洲,大洋洲各大高手酿品。
just like the music scene or movie industry--there's plenty of festivals going on in the craft beer world---some huge, some big, some smaller..
to some geeks--there's 2 beers fest that's really high on the list of "must go--wanna go"---one is THE GREAT AMERICAN BEER FESTIVAL or GABF in short---that's an annual gathering of lots and lots of American beers in Denver, Colorado.

The other one is a fairly new kid in beer fest terms but already attracting such immense interest worldwide--Copenhagen Beer Celebration( or CBC in short) held annually at a gymnasium in the city of Copenhagen---with beers from lots of different places around the world being gathered and celebrated. 

What is CBC?
in a nutshell----a fest where you will find  "damn famous--or insanely hyped--but so bloody damn hard to find beers" + "crazy beers" + "experimental brews" + "first release to public beers"..and so on so forth---all come under one roof---literally.

What to expect?
this is a beer fest where often tickets are sold well off months before the actual event date---yes---it's like going to a mega rock star concerts---tickets can be gone almost as soon as sale open ONLINE----yup--there's no on site ticket for sale during the 2 days fest.
什么是CBC
直截了当,就是汇聚了超级出名但很难找到啤酒,疯狂啤酒,实验性酿品,新啤酒等等各地高手酿酒师心血作品,为期两天的啤酒庆典。
有什么值得期待?
跟之前几届一样,这是很多时候有钱也买不到入场票的庆典。除非受邀或你是工作人员,入场需要买票。问题是,庆典那两天,现场完全没票卖。门票几个月前通过网上订购方式出售,如果说陈奕迅周杰伦张惠妹演唱会门票常被秒杀,CBC也一样,几万啤迷抢每个场次的1000张票,基本秒杀。根据主办方数字,这次有来自25个国家啤迷上网抢购,尝试但买不到票的次数接近8万。
 重点是?
大家都冲着众多受邀酿酒师啤酒而来。或许可以这样比喻,这场庆典就像是汇聚了世上最顶尖厨师,最受看好新秀厨师,甚至是已登上“厨神”位置大师级美食的飨宴。2天,4场,接近50个不同CRAFT品牌,不少于三四百种美味啤酒,啤迷能不心动?
如果你是爱电影的,可以想象康城或威尼斯影展星光熠熠画面。(当然,CBC不是比赛性质)
What so great?
it's ALL ABOUT THE BEERS--obviously. if you were to imagine a gourmet food fair--it's something like you will get to taste food prepared by some of the best chefs in the world---the most famous--the up and coming--even the legendary chefs.
2 days--4 sessions---hundreds of different beers--good enough?


How is it like?
here's 4 sessions with different tickets for each--for examples the 1st day morning session is Yellow, afternoon session is Blue--- if you hold a PINK ticket--then yes it's a 2 days ALL sessions pass, you get to taste all the hundreds of beers on site--if you so desire--all with a specially crafted taster glass given while entering--and that is all you need--no money is needed for BEERS because it's all inclusive.
现场情况怎样?
CBC只有两天,会场在小体育馆,每天分早场(早上10点到下午2点半)和下午场(下午3点半到8点)。票以颜色区分,比如第一天早场黄色,下午蓝色。如果你拿粉红色票,那就是两天4场通行票。门票已包含酒钱,啤迷只需排队入场,拿到特制尝味小杯後就可开始忙活。

没有就没有了
出席啤迷都知道,CBC游戏规则是,每位酿酒师每一场次只带2桶不同啤酒来,一些备受期待,盛名赫赫或平时死鬼难找到啤酒一定出现人龙,大家一早乖乖排队,因为都知道,那桶珍贵的啤酒发完了,就是完了,有再多钱也没用,现场再没有同样啤酒配给了。
When a beer is finished---it's bloody finished
everyone knows--that's the golden rule--and the fun part of CBC(or maybe some would say not so fun if bloody missed out)--for each session--no matter how hard to find/famous/rare/hyped or whatever you wanna call it---there will only be ONE KEG of that beer--you want that beer? you line up---if that keg is out--then yes--no amount of money would be able to buy you a tiny taster filled with that beer--because there's simply no more....
Flying all the way to Copenhagen for beers---worth it?
just like basketball fans outside of america would dream of or wanted to one day watch NBA live in the states---or football fans wanting to go far and wide to support own team---beer geeks feel the same--and going to a beer fest like CBC 2015 is something many geeks wanted to but can't simply because there's not enough tickets to accommodate everyone. 
There's thousands of geeks who missed out every year--because there's only so many tickets for sale--for examples--this year's official figures showed that there's geeks from 25 different coutries went online to purchase---with nearly 80,000 attempts that never got thru.

So what awesome beers were on?
too many---if you are interested--just go on to Copenhagen Beer Celebration FB for the full beer list link....
https://www.facebook.com/copenhagenbeercelebration
大老远飞去哥本哈根,值得吗?
如果说篮球迷心愿是去美国现场看NBA,足球迷想在自己支持的球会主场看球。啤迷情况也一样,对不是住在欧洲啤迷来说,去CBC是需要飞很远的,现场所见,有亚洲,巴西,美国等地区啤迷。不过,路途遥远不是顾虑,每年想来却没能买到票啤迷至少几千人,买不买得到票才是每年让众多啤迷期待又担忧的事。

有什么厉害啤酒?
太多了。有兴趣知道什么酿酒师受邀出席,还有几百桶啤酒什么是什么的话,可上CBC 2015官方面子书看看。

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