The craft movement here in KL has been in place for about 5-6 years--what has changed? Generally speaking the market would always be dominated by MACRO beers--those easily available at every super market--neighborhood coffee shop--and of course bars and clubs...
Since craft beer is something so different--so delicious--so varied--so full of choices--how come it's seemingly so hard to get most people to get started--get interested--or even know about craft?
撞意啤酒在本地已萌芽5年左右，在市场充斥大厂啤酒，大多数消费者觉得啤酒就只是黄澄澄冰冻饮料情况下，新一年可有什么指望？
市场被大厂啤酒加其他酒类占据是放到全亚洲以至于全世界都准的事，撞意啤酒只占整个啤酒市场一小角落是正常现象，毕竟，再怎么看，CRAFTBEER只是少数人在耕耘/玩味，不是以经济效益产量取胜或像大品牌那样砸大钱打广告拼宣传的“通销商品”。
接触过，了解撞意啤酒的饮客知道啤酒变化多端，好喝有趣，可是为什么喝的人不太多？
不如来“反向观察”一下：-
Let's stand on the other side and try to see things from the ordinary consumers point of view:-
1) drinking craft beer meaning i have to go to a certain place only can get? I would not find any at the nearest convenience stores or say my favourite coffee shop?
Yeah--running around to get beer is not something most consumers would do--it's just beer!
撞意啤酒不是随处可买，很多时候需要去专卖店\瓶子店才有, 为啤酒特地跑来跑去不是一般消费者会有的观念。
2) what is craft beer? it sound kind of strange to me( i thought it's DRAFT beer...)--got such term as craft beer? ok--but seems complicated--kind of tiring just listening or googling to know there's so many different types of beers...
Yeah--it's human nature to shy away from things not familiar with .
不像大厂啤酒那样，撞意啤酒因为不同风格/类别很多，需要点时间/过程培养味蕾鉴赏力，才能享受更多乐趣，没接触过的人单是听起来就觉得有点累了，也让刚入门的新朋友觉得眼花缭乱，不知从何喝起，对自己不熟悉事物采取观望或敬而远之态度是人之常情。
3) Craft beer all imported right? must be expensive? and why this bottle pricing is so much higher than that one? dont all beers are more or less same same ?----what? some limited version or harder to get beers can be on par or more expensive than wine?--i think you must be joking...
Yeah--some ordinary drinkers would only look at price factor--and ignore how and why a certain beer can be more pricier than average Macro beers... ( or different pricing for different craft beer for that matter)--( but STRANGELY they certainly know a plate of lobster is supposed to be more expensive than a plate of shrimp)
撞意啤酒听起来好像就是贵价入口货，不同类别啤酒的价位可以差很多，比如一些限量版啤酒卖价随时高过一般葡萄酒，不了解情况的消费者会觉得不可思议，什么时候啤酒要比葡萄酒还贵喝？
4)Aiya--that beer is out? that one i like so much don't know when coming back? This one only 1 year brew limited volume? that lovely beer NO MORE brewing?--why like that ? i thought drinking beers is just keep repeating the same old few beers you like--no good man--craft beer is so complicated--don't know how to do business--good one must always got ready stock mah....:)
Yeah--i cannot always get back the same beers i had is something very alien a concept to ordinary consumers--I got money but cannot always get what i want?---how can that happen?
喝啤酒不就是一直重复喝同一两个品牌口味，恒久不变的事情嘛？ 怎么来到撞意啤酒世界就变样了？“上次喝的的那支好久都没来货？”“ 这支一年只酿一批？”“那支绝版不再酿了？”怎么这样，有钱还买不到!
5)Since craft beer got so many different types/styles/brands--that's saying i need to study to know more then only know how to choose my beers?--that's not good--why drink beers become like exam or study--so not relax....
Yeah--the palate training/building stage is something very new, unheard of for many new drinkers--and it can get a little annoying at times to some.
喝酒是个人口味选择题，那么多不同风格类别啤酒，也就不能把每个人的选择像大厂啤酒那样产品一统化，选什么怎么喝成了一门功课，可是喝啤酒还要做功课？怎么那么烦人？
6) That day i went to a place--the guy at the shop say this good that good--i drink and drink--not one i like--craft beer no good la...i might as well drink back my XXX Macro beer...
Yeah--it could happen--either the drinker is comparing everything he or she is having with the limited Macro beer taste he/she familiar with --or perhaps the guy at the craft beer place went slightly too personal preference when recommending...
“我很想喝又不知道一开始喝什么好，请店里人介绍，可是都不合我口味，原来撞意啤酒不过如此，不如喝我熟悉的大厂啤酒好了。。。”这情况，可能性有两种，一是新朋友心里比较标准是大厂啤酒，没准备迎接新口味，又或者店员没尝试了解新朋友大致选择方向，只凭自己喜好介绍，有时候，太强或太淡的啤酒都会让新朋友摸不着头脑，不对味就更让人误解了。
7)I heard you have to drink very high ABV beers to taste very delicious beers?--there's no doubt many many question marks inside the head of every new drinkers--but it's OK to just go with the flow, go with your instinct--good to also talk to friends, or people who are more experience--go on to WWW to check/study certain things about beers--read a book and so on...
Yeah--craft beer drinking is like a journey--you question--you explore--and eventually you would find joy...
“听说酒精越高，就代表啤酒会更丰富够味，是那样吗？”在撞意啤酒的世界，新朋友常会有各类疑惑，这可以是继续探索的动力，也可能被视为阻碍。虽说懂得一些基本原理会有帮助，不过，也不必太过拘泥于形式或教条，喝多些不同风格啤酒，不同酒精度啤酒，跟一些资深朋友聊聊，自然能慢慢心领神会。（当然，酒精越高越精彩好喝的刻板印象是错误的，一支啤酒的风味或精彩程度有点像煮菜，不是越咸或越辣就一定好吃，啤酒也一样，不是酒精越高就越精彩。最主要的还是均衡度，符合个人口味/喜好。）
so what's the best way to start with craft beer?
simple--go to the craft beer bar/bottle shop with some friends--share a few different styles of beers--and you are well on your way to discovering the beers you never knew existed....
既然撞意啤酒那么有趣好玩，怎么还是很多人不知道，不了解？不过，如果要问什么是最有效的介绍方式，很简单，只需要到一家不错的专卖店叫上有几个不同啤酒试味小杯的拼盘，或跟朋友开三两支不同类别啤酒浅尝就知道什么是一般消费人认知十万八千里之外的美妙啤酒世界。
还觉得啤酒就只是就只有一路来所认知的大厂啤酒？
新一年，是时候踏出来，尝尝你从不知道存在的“另类啤酒”。
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