The craft movement here in KL has been in place for about 5-6 years--what has changed? Generally speaking the market would always be dominated by MACRO beers--those easily available at every super market--neighborhood coffee shop--and of course bars and clubs...
Since craft beer is something so different--so delicious--so varied--so full of choices--how come it's seemingly so hard to get most people to get started--get interested--or even know about craft?
Let's stand on the other side and try to see things from the ordinary consumers point of view:-
1) drinking craft beer meaning i have to go to a certain place only can get? I would not find any at the nearest convenience stores or say my favourite coffee shop?
Yeah--running around to get beer is not something most consumers would do--it's just beer!
2) what is craft beer? it sound kind of strange to me( i thought it's DRAFT beer...)--got such term as craft beer? ok--but seems complicated--kind of tiring just listening or googling to know there's so many different types of beers...
Yeah--it's human nature to shy away from things not familiar with .
3) Craft beer all imported right? must be expensive? and why this bottle pricing is so much higher than that one? dont all beers are more or less same same ?----what? some limited version or harder to get beers can be on par or more expensive than wine?--i think you must be joking...
Yeah--some ordinary drinkers would only look at price factor--and ignore how and why a certain beer can be more pricier than average Macro beers... ( or different pricing for different craft beer for that matter)--( but STRANGELY they certainly know a plate of lobster is supposed to be more expensive than a plate of shrimp)
4)Aiya--that beer is out? that one i like so much don't know when coming back? This one only 1 year brew limited volume? that lovely beer NO MORE brewing?--why like that ? i thought drinking beers is just keep repeating the same old few beers you like--no good man--craft beer is so complicated--don't know how to do business--good one must always got ready stock mah....:)
Yeah--i cannot always get back the same beers i had is something very alien a concept to ordinary consumers--I got money but cannot always get what i want?---how can that happen?
喝啤酒不就是一直重复喝同一两个品牌口味，恒久不变的事情嘛？ 怎么来到撞意啤酒世界就变样了？“上次喝的的那支好久都没来货？”“ 这支一年只酿一批？”“那支绝版不再酿了？”怎么这样，有钱还买不到!
5)Since craft beer got so many different types/styles/brands--that's saying i need to study to know more then only know how to choose my beers?--that's not good--why drink beers become like exam or study--so not relax....
Yeah--the palate training/building stage is something very new, unheard of for many new drinkers--and it can get a little annoying at times to some.
6) That day i went to a place--the guy at the shop say this good that good--i drink and drink--not one i like--craft beer no good la...i might as well drink back my XXX Macro beer...
Yeah--it could happen--either the drinker is comparing everything he or she is having with the limited Macro beer taste he/she familiar with --or perhaps the guy at the craft beer place went slightly too personal preference when recommending...
7)I heard you have to drink very high ABV beers to taste very delicious beers?--there's no doubt many many question marks inside the head of every new drinkers--but it's OK to just go with the flow, go with your instinct--good to also talk to friends, or people who are more experience--go on to WWW to check/study certain things about beers--read a book and so on...
Yeah--craft beer drinking is like a journey--you question--you explore--and eventually you would find joy...
so what's the best way to start with craft beer?
simple--go to the craft beer bar/bottle shop with some friends--share a few different styles of beers--and you are well on your way to discovering the beers you never knew existed....