And so it's here, the one beer fest i been wishing to one day somehow making it to ASIA is coming to Tokyo this September.
To have a beer fest of level this high coming to ASIA is something i been wishing for and spoken with some closest geeks friends ever since coming back from CBC few years ago, partly due to the fact that craft beer festivals in ASIA are either mostly commercial interest first, or drink all you can so you can fall flat on your face or simply monotonous(yes, there are a few guys in different parts of ASIA working on more crafty festivals aiming at spreading craft culture but nothing come close to MBCC/CBC level), so to have the organizers of one of the world's best craft fest taking it all the way to ASIA is really a big tick off the craft wish list.
备受啤迷推崇关注的哥本哈根啤酒庆典---Mikeller Beer Celebratiin Copenhagen （简称MBCC）主办方上周正式宣布将会破天荒第一次出现亚洲版本。
Scheduled for 23rd & 24th(a Monday but it's a public holiday in Japan) September, the first ever Asia version of the Copenhagen originated MBCC(Mikkeller Beer Celebration Copenhagen) or CBC(Copenhagen Beer Celebration) when it first started will be held at the rubber ball base ball ground at Meiji Jingu Gaien in Shinjuku area, and since Tokyo is the venue, the ASIA version is naturally being called MBCT.
You can watch the official announcement video here:-
You can watch the official announcement video here:-
If yo have not been to a CBC/MBCC or don't really know what it's all about, here's some basic ideas:-
1) Limited Supply--First come first serve
TWO days fest---FOUR sessions--no less than few hundreds varieties of beers/mead/hard ciders to choose from--but for any single session it's highly likely that a particular brew has only 1 keg--you want that brew you better go first in line or line up for it--but if that keg is finished--then sorry--there's no more---better luck next time.
2) Your Taster Glass is your pass to get serve
There's NO cash/card transaction needed when it comes to drinking beers/mead/hard cider(except if you are buying food or other things)---to save everyone's time during the fest, tickets are sold ONLINE way in advance.(will come to that in the later part of this post)---your ticket is entitle for a taster glass at the door which is effectively your pass to get serve any and every beers/mead/hard cider out there that you fancy during the fest( provided you follow scenario 1 mentioned above)
3) Small Pour/Drink Less Taste More
Yes, many would think beer festivals is the perfect setting to get slam/gulping down as many beers one can handle( or in fact cannot handle)---Well, that mentality does not suit a fest like MBCC/MBCT where firstly the taster glass will be a lot more smaller in size than your usual bar pint glasses, secondly the serving size is mostly only half filled or even lesser---this is a fest which encourages drinkers to savour the different flavours of varieties of brew, not gulping. So if you are new to the fest--do not complaint if your glass is only half filled or lesser--this is the norm--most geeks would understand--and you should too.
With few hundreds varieties of brew available, unless you are prepared/wanted to drink til you fall flat face down( really?)--the best way to enjoy and taste so many different styles/types of brew is to drink a lot lesser in volume while trying out as much varieties your alcohol tolerance level/stamina can take in.
Though there's not much details as yet pertaining to the line up for participating breweries( though it's announced that there will be no less than 40), as well ticket pricing and so on, but since MBCT is the ASIA version of MBCC, let's take a look at what the Copenhagen version is all about:-
Into the 7th edition, the Copenhagen fest is still a 2 days event with 4 different sessions--morning 10am to around 2pm and then 3pm to about 7pm another session.
You can choose to go for only 1 single session of RED/BLUE/GREEN/YELLOW ticket(indicating different session) or you could buy the PINK ticket for all 4 sessions.(there's also a VIP ticket option if you so fancy)
All participating breweries/meadery/cider house will be there during the 4 sessions serving mostly different brew for different sessions. As mentioned earlier--beer money is already paid for with that ticket of yours, all you have to do is hold on to your taster glass, go in front of a serving booth, pick up your brew and enjoy, rinse it and go to the next booth---NO cash/card needed UNLESS you are buying coffee/food/t-shirt and/or any other items/services available.
As of now it is understood that TICKET WILL OPEN FOR SALE ONLINE by mid or later part of MAY 2018.(do check their FB/Insta for latest news)
Do take note that there's NO ticket at the door during event day for Copenhagen version.
There will be no less than 60 breweries/meadery/cider house joining MBCC 2018 in Copenhagen this coming 11-12May, it's true number is not the most important but quality of those coming--and that's exactly the main reason why year after year this fest keep attracting beer geeks from far and wide to travels/fly in just for that particular week/few days---with breweries ranging from the grand masters to the hot and in-trend to the unassuming solid ones--these are the reasons why the fest keep people flying in year after year--in a way, it's also some sort of get-together/reunion date for old and new geeks friends from different places around the globe.
Why Go Tokyo?
Of course if you would choose to go Copenhagen for the whole beer week with 2 days fest in the mix that would be awesome, but if you are not then the first ASIA version in Tokyo should help.
Basing on what Copenhagen has demonstrated over the past 6 years, this fest in Tokyo will certainly be something ASIA has never before seen or experienced---yes, it's true that what happen in Copenhagen might not be 100% applicable here in Asia with differences in culture and so on--but what MBCC represent in terms of breweries line up/the way geeks are participating/the serve small drink less taste more culture would certainly help ASIA craft community/drinkers to move forward hopefully with better understanding and appreciation of craft culture.
and, If you happen to have friends who think beer festivals is just an excuse to get slam/face down--try ask him/her to come along, let them see for themselves first hand how different one of the best craft festivals can be.