One of the things newbie drinkers would probably notice very early on is the ever changing--free form expression--almost anything goes--different labels design on the bottles.
And then you might slowly noticed that it is not just the graphic design---the labels actually contain lots of other thing---such as info about why a particular beer is brewed the way it is---basic info of what malt/what yeasts/what hops/what other organic/food item added and so on.....sometimes the label would say this is in tribute to so and so/or to a particular tradition/culture....
All these make drinking craft beer a little more fun--the fact that there's a little info here and there to pick up--to understand what's behind a brewer's thinking/cultural influence/little stories behind the scene.....
"BA is not an abbreviation for a university degree---it stands for the word Barrel Aged---the process of aging a beer"
"BA does NOT necessarily make beers taste better--some beers are better off without BA--the Original version could taste much better"
"Carbonation has always been the benchmark for big factory beer drinkers--to determine if a beer has gone bad---not always correct when you are opening a craft beer bottle---because some craft beer were born WITHOUT much carbonation or none at all..."
"Craft beer--anyone or everyone who thought this is just the same bloody boring/one dimensional "alcoholic yellow piss"--try it--then you will see...."
NEXT UP--what's your nick name?