Craft beer started essentially because someone long ago felt bored with whatever the big boys were supplying to the market....the lack of choices( or some would say taste) started the idea of home brew--micro brew.
Many years later---we all know what happened--craft beer is developing---slowly but surely---as for what craft beer is all about--for technical definitions---one could check what the US brewers association says---with main focus on smaller volume, not control by non-craft beer big companies--and mos importantly---cannot use inferior material to lower cost of production( hence lowering the quality/taste profile of the beer).
If there's any obvious different between MACRO beer and Micro beer---on non-taste or non-beer quality related area---then it's clear that MACRO beer would throw lots of advertising money just to promote very few variation( sometimes just one type of beer) of their product----of which craft beer community DON'T look up to or practice..
While at times there's simply too many different types/brand of craft beer---the craft community just know for a fact that not all beer that is a micro brew or with a tag saying "Craft Beer" means it's a winner---nope---there's crappy craft beer too....
that's why beer geek DISSECT & FUSS OVER BEER.
It's an beer event organised by Mikkeller of Copenhagen.
It's an event where geeks would sometimes just have to dream of getting a ticket---it's sold out very very quickly.
It's an event where many of the best brewers gather and showcase some new brew---and obviously---NO non-craft big factory beer is allowed---EVER.
but this year--we might---i mean--just might for the first time ever--see a MACRO beer making it's way to CBC 2015---yes--of all the "feedback" given to BUD ad---this one from Mikkeller--an invitation to CBC 2015 is the most---amusing one.
To be or not to be...? that's an amusing thought....
COPENHAGEN BEER CLEBRATION是丹麦名牌MIKKELLER主催，入场卷网上一开卖就被秒杀，完全供不应求的撞意啤酒年度盛事。
百威广告效应，MIKKELLER已发出正式邀请函，并上载社交媒体如面子书，要百威参与CBC2015，并会开放一天让百威可以在一家酒吧举行多达40 个不同类别啤酒泵占领活动（TAP TAKE OVER）！